TY - BOOK AU - Malkiel,Burton Gordon TI - The elements of investing: easy lessons for every investor SN - 9781118223756 U1 - 332.678 PY - 2010/// CY - Hoboken, NJ PB - Wiley KW - Inversiones KW - Administración financiera KW - Finanzas personales N1 - Incluye bibliografía e índice; Preface to updated edition -- Foreword -- Introduction -- It all starts with saving -- Save -- First do no harm -- Start saving early : time is money -- The amazing rule of 72 -- Savvy savings -- Small savings tips -- Big ways to save -- Let the government help you save -- Own your home -- How do I catch up? -- Index -- Nobody knows more than the market -- The index fund solution -- Don't some beat the market? -- Index bonds -- Index internationally -- Index funds have big advantages -- Warning -- Confession -- Diversify -- Diversify across asset classes -- Diversify across markets -- Diversify over time -- Rebalance -- Avoid blunders -- Overconfi dence -- Beware of Mr. Market -- The penalty of timing -- More mistakes -- Minimize costs -- Recommended reading -- Acknowledgments -- About the authors -- Index N2 - Lays to rest the popular shibboleths that undergird the hyperactive trading of the average investor. Addresses the essentials and offers a set of simple thoughts on how to enjoy the winner's game approach to investing ER -