TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing insights from A to Z: 80 concepts every manager needs to know 
SN  - 0471268674
U1  - 658.8 
PY  - 2003///
CY  - [Washington D.C.]
PB  - John Wiley & Sons
KW  - Estrategias de mercadeo
KW  - Mercadeo
N1  - Disponible Kindle
ER  -