TY  - BOOK
AU  - Deimler,Michael S.
AU  - Stern,Carl W.
ED  - Boston Consulting Group
TI  - The Boston Consulting Group on strategy
SN  - 0471757225
U1  - 658.4012 
PY  - 2006///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Boston Consulting Group
KW  - Competitividad
KW  - Planificación estratégica
KW  - Competencia económica
N1  - Classic concepts and new perspectives, cash cows, experience curves, time\based competition, richness and reach, and other BCG ideas; Incluye referencias bibliográficas e índice; The nature of business strategy \\ The development of business strategy \\ The practice of business strategy \\ Business thinking \\ Social commentary
ER  -