TY  - BOOK
AU  - Mckenzie,Richard B.
AU  - Lee,Dwight R.
TI  - Microeconomics for MBAs: the economic way of thinking for managers 
SN  - 0521859816
U1  - 330.1 / 
PY  - 2006///
CY  - Cambridge, MA
PB  - Cambridge University Press
KW  - Microeconomía
KW  - Administración de empresas
KW  - Economía gerencial
KW  - Administración industrial
N1  - Incluye referencias bibliográficas e índice; 1. Microeconomics: a way of thinking about business ; 2. Competitive product markets and firm decisions ; 3. Principles of rational behaviour at work in society and business ; 4. The logic of group behaviour in business and elsewhere ; 5. Government controls: how management incentives are affected ; 6. Reasons for firm incentives ; 7. Consumer choice and demand in traditional and network markets ;8. Product costs and business decisions ; 9. Production cost short run and long run ; 10. Firm production under idealized competitive conditions ; 11. Monopoly power and firm pricing decisions ; 12. Firm strategy under imperfectly competitive market conditions and under government regulations ; 13. Competitive and monopsonistic labor markets ; 14. Problems in collective decision making ; 15. International trade and finance; Anx.1 : CD módulos del profesor McKenzie hablando informalmente con los estudiantes, y aclara las complejas líneas de argumentación, además de actuar como una ayuda de revisión
ER  -