TY  - BOOK
AU  - Maex,Dimitri
AU  - Brown,Paul B.
TI  - Sexy little numbers: how to grow your business using the data you already have 
SN  - 9780385348669
U1  - 658.834 23
PY  - 2012///
CY  - New York : 
PB  - Crown Business,  
KW  - Comportamiento del consumidor
KW  - Investigaciones
KW  - Mercadeo
KW  - Publicidad
KW  - Minería de datos
KW  - Análisis de mercados
N1  - How this book will help you grow your business ; Targeting : who should you talk to? ; Discover : what should you talk to customers about? ; Locate : how do you find them? ; Budget : how much do you spend? ; Yardsticks : how do you measure what works and doesn't? ; Optimize : how do you do more of what works and less of what doesn't? ; The future
N2  - Imagine if you could identify your business's most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have. Today, everything we do creates data, and the volumes are enormous. Virtually every time someone views something online, enters search on Google, or even surfs the web on a smart phone, another chunk gets added - in real time - to the multibillion gigabyte (and growing) trove of data that can help us better understand and predict consumer behavior. We no longer need expertise in math or statistics or even expensive modeling software to get the most out of all these revealing consumer insights. A revolution in data analysis is underway, and the methods and tools for aggregating and analyzing this "data deluge" are suddenly far simpler, less expensive, and more precise than they were
ER  -