TY  - BOOK
AU  - Winston,Wayne L.
AU  - Rego,Lopo
TI  - Marketing analytics: data driven techniques with microsoft excel 
SN  - 9781118373439
U1  - 658.05425 
PY  - 2014///
CY  - Indianapolis : 
PB  - John Wiley & Sons Inc, 
KW  - Microsoft Excel (Programa para computador)
KW  - Procesamiento electrónico de datos
KW  - Estrategia y técnica
KW  - Herramientas (Programas para computador)
KW  - Empresas
KW  - Analítica de negocios
N1  - Incluye ilustraciones y gráficas; Incluye índice (673-690); Contiene información biográfica del autor y el editor; Disponible en Ebsco ebooks; I. Using excel to summarize marketing data ; II. Pricing ; III. Forecasting ; IV. What do customers want? ; V. Customer value ; VI. Market segmentation ; VII. Forecasting new product sales ; VIII. Retailing ; IX. Advertising ; X. Marketing research tools ; XI. Internet and social marketing
N2  - Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques and achieve optimum results
UR  - http://cvirtual.cesa.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=686065&lang=es&site=eds-live
ER  -