TY - BOOK AU - Foxwell,Amy TI - Marketing: public relations and networking (win win marketing) U1 - 658.848 PY - 2011/// CY - [United States] PB - Foxwell Associates LLC. KW - Relaciones Públicas KW - Crítica e interpretación KW - Análisis de mercadeo KW - Administración de mercadeo N1 - Disponible Kindle N2 - An easy to implement guide showing business owners how to use PR, networking and other public facing marketing activities to grow their business. Includes ideas for approaching journalists, how to get PR coverage, how to leverage one's network and more ER -