TY  - BOOK
AU  - Porter,Michael E.
AU  - Collins,James Charles
AU  - Porras,Jerry I.
AU  - Johnson,Mark
AU  - Christensen,Clayton M.
AU  - Kagermann,Henning
AU  - Kim,W.Chan
AU  - Mauborgne,Renée
AU  - Neilson,Gary L.
AU  - Martin,Karla L.
AU  - Powers,Elizabeth
AU  - Kaplan,Robert S
AU  - Norton,David P
AU  - Gadiesh,Orit
AU  - Gilbert,James L.
AU  - Mankins,Michael C.
AU  - Steele,Richard
AU  - Rogers,Paul
AU  - Blenko,Marcia
ED  - Harvard Business Review Press.
TI  - HBR's 10 must reads on strategy
T2  - HBR's 10 must reads
SN  - 9781422157985
U1  - 658.401 
PY  - 2011///.
CY  - Boston, Massachusetts : 
PB  - Harvard Business Review Press
KW  - Planificación estratégica
KW  - Desarrollo gerencial
KW  - Estrategias empresariales
KW  - Visión empresarial
KW  - Estrategia competitiva
N1  - Disponible en Ebsco Ebooks; Incluye índice (251-266); What is strategy ; The five competitive forces that shape strategy ; Building your company's vision ; Reinventing your business model ; Blue ocean strategy ; The secrets to successful strategy execution ; Using the balanced scorecard as a strategic ; Transforming corner-office strategy into frontline action ; Turning great strategy into great performance ; Who has the D? How clear decision roles enhance
N2  - If you read nothing else on strategy, read these 10 articles (featuring "What Is Strategy?" by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution. HBR's 10 Must Reads on Strategy will inspire you to: distinguish your company from rivals, clarify what your company will and won't do, craft a vision for an uncertain future, create blue oceans of uncontested market space, use the Balanced Scorecard to measure your strategy, capture your strategy in a memorable phrase, make priorities explicit, allocate resources early, clarify decision rights for faster decision making. Contraportada
UR  - http://cvirtual.cesa.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=675131&lang=es&site=eds-live
ER  -