TY  - BOOK
AU  - Ghemawat,Pankaj
TI  - Redefining global strategy: crossing borders in a world where differences still matter 
SN  - 1591398665
U1  - 658.4012 
PY  - 2007///
CY  - Boston, MA
PB  - Harvard Business School Press
KW  - Planificación estratégica
KW  - Empresas internacionales
KW  - Administración
KW  - Management
KW  - Comunicación intercultural
N1  - Includes bibliographical references (p.231\247) and index; Introduction ; Value in a world of differences ; Semiglobalization and strategy ; Differences across countries: the CAGE distance framework ; Global value creation: the ADDING value scorecard ; Strategies for global value creation;  Adaptation: adjusting to differences ; Aggregation: overcoming differences ;  Arbitrage: exploiting differences ; Playing the differences: the AAA triangle ; Toward a better future: getting started
UR  - http://cvirtual.cesa.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1798836&lang=es&site=eds-live
ER  -