TY  - BOOK
AU  - Ariely,Dan
TI  - Predictably irrational: the hidden forces that shape our decisions 
SN  - 9780061353246
U1  - 153.83 
PY  - 2009///
CY  - New York
PB  - Harper Perennial
KW  - Economía
KW  - Aspectos psicológicos
KW  - Comportamiento del consumidor
KW  - Toma de decisiones
N1  - Incluye referencias bibliográficas (p. [339]\349) e índice; The --; truth about relativity : why everything is relative, even when it shouldn't be. \\; The --; fallacy of supply and demand : why the price of pearls, and everything else, is up in the air. \\; The --; cost of zero cost : why we often pay too much when we pay nothing. \\; The --; cost of social norms : why we are happy to do things, but not when we are paid to do them. \\; The --; power of a free cookie : how free can make us less selfish. \\; The --; influence of arousal : why hot is much hotter than we realize. \\; The --; problem of procrastination and self\control : why we can't make ourselves do what we want to do. \\; The --; high price of ownership : why we overvalue what we have. \\ --; Keeping doors open : why options distract us from our main objective. \\; The --; effect of expectations : why the mind gets what it expects. \\; The --; power of price : why a 50\cent aspirin can do what a penny aspirin can't. \\; The --; cycle of distrust : why we don't believe what marketers tell Us. \\; The --; context of our character, part I : why we are dishonest, and what we can do about it. \\; The --; context of our character, part II : why dealing with cash makes us more honest. \\ --; Beer and free lunches : what is behavioral economics, and where are the free lunches?. \\ --; Thaks. \\ --; List of collaborators
ER  -