Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath.
Material type: TextLanguage: English Publisher: New York : Random House, 2007Edition: First editionDescription: 291 páginas : ilustraciones ; 22 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 1400064287; 9781400064281Subject(s): Contagio (psicología social) | Contexto (psicología) | Sociología | Psicología socialDDC classification: 302.12 Online resources: Contributor biographical information | Publisher description | Sample text | Table of contents onlyItem type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros |
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 302.12 / H437m (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101000682 | ||
Libros |
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 302.12 / H437m (Browse shelf(Opens below)) | Ej. 2 | 2 | Available | 7101015861 |
Includes bibliographical references (p. [259]\276) and index.
Introduction: What sticks? \\ 1. Simple \\ 2. Unexpected \\ 3. Concrete \\ 4. Credible \\ 5. Emotional \\ 6. Stories \\ Epilogue: What sticks.
Urban legends, conspiracy theories, and bogus public\health scares circulate effortlessly. Meanwhile, people with important ideas\\business people, teachers, politicians, journalists, and others\\struggle to make their ideas stick. Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. In this fast\paced tour of success stories (and failures), we discover that sticky messages of all kinds\\from the infamous kidney theft ring hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony\\draw their power from the same six traits. This book that will transform the way you communicate ideas.\\From publisher description.
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