El plan de márketing : guía de referencia / Marian Burk Wood.

By: Burk Wood, Marian [autor.]Material type: TextTextLanguage: Spanish Publisher: Madrid : Pearson Educación, 2004Description: xix, 256 páginas : ilustraciones + 1 CD-ROMContent type: texto Media type: sin mediación Carrier type: volumenISBN: 8420543063Subject(s): Planeación de mercadeo | Administración de mercadeoDDC classification: 658.8
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