Marketing planning preparing the marketing plan / David Parmelee.

By: Parmerlee, David [autor.]Material type: TextTextLanguage: English Publisher: Chicago, Ill : American marketing association, 1993Description: 138 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenSubject(s): Estrategias de mercadeo | Mercadeo | Planificación estratégica | Administración de mercadeoDDC classification: 658.8
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