Advertising : what it is and how to do it / Roderick White.

By: White, Roderick [autor.]Material type: TextTextLanguage: English Publisher: London : McGraw\Hill Book Co., 1993Edition: Third editionDescription: x, 246 páginas : ilustraciones, mapas ; 23 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0077077644Subject(s): Planificación de los medios de publicidad | Agencias Publicitarias | PublicidadDDC classification: 659.1
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Includes bibliographical references and index.

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