Principles of marketing / Philip Kotler, Gary Armstrong.
Material type: TextLanguage: English Series: Prentice Hall series in marketingPublisher: Englewood Cliffs, NJ : Prentice Hall, 1994Edition: 6 editionDescription: xx, 692 páginas, anexos [48 páginas] : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0137189583Subject(s): Estrategia de mercadeo | Planeación de mercadeo | Mercadeo | Investigación de mercadeoDDC classification: 658.8Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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658.8 / K874mar Marketing insights from A to Z : 80 concepts every manager needs to know / | 658.8 / K874o Los 80 conceptos esenciales de marketing de la A a la Z / | 658.8 / K874o Los 80 conceptos esenciales de marketing de la A a la Z / | 658.8 / K874p Principles of marketing / | 658.8 / K874p Principles of marketing / | 658.8 / K874p Principles of marketing / | 658.8 / K874p Principles of marketing / |
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