Global business today / Charles W.L. Hill.
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TextLanguage: English Publisher: Nueva York : McGraw Hill, 2022Copyright date: ©2022Publisher: McGraw Hill, 2016Edition: Duodécima ediciónDescription: xxiv, 615 páginas : ilustraciones, gráficas, fotografías ; 28 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9781266103148Subject(s): Administración de comercio internacional | Inversiones extranjeras | Empresas internacionales | Mercado de capitales | Comercio de compensación | Integración económica internacional | Adm_Administración y organizaciones_Negocios InternacionalesDDC classification: 658.049 | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Incluye glosario (575-858)
Incluye índices (856-615)
Part I. Introduction and overview : Chapter one. Globalization ; Part two. National differences : Chapter two. National differences in Political, Economic, and legal systems ; Chapter three. National differences in economic development ; Chapter four. Differences in culture ; Chapter five. Ethics, corporate social responsibility, and sustainability ; Part three. The global trade and investment environment : Chapter six. International trade theory ; Chapter seven. Government policy and international trade ; Chapter eight. Foreign direct investment ; Chapter nine. regional economic integration ; Part four. The global monetary system : Chapter ten. The foreign exchange market ; Chapter eleven. The international monetary system ; Part five. The strategy of international business : Chapter twelve. The strategy of international business ; Chapter thirteen. Entering developed and emerging markets ; Part Six. International business functions : Chapter fourteen. Exporting, importing, and countertrade ; Chapter fifteen. Global production and supply chain management ; Chapter sixteen. Global marketing and business analytics ; Chapter seventeen. Global human resource management.
Global Business Today sets the standard for International Business courses and is the proven choice at both the undergraduate and graduate level. It offers a complete solution that is relevant (timely, comprehensive), practical (focused on applications of concepts), and integrated (logical flow of topics from chapter to chapter). The success of the first eleven editions (and its longer, more in-depth textbook option, International Business, now in the 13th edition) was based on the incorporation of leading-edge research, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Building on these strengths, the goals for the 12th edition have focused on the following: 1. Incorporate new insights from scholarly research. 2. Make sure the content covers all appropriate issues. 3. Make sure the text is up-to-date with current events, statistics, and examples. 4. Add new and insightful opening and closing cases in most chapters. 5. Incorporate value-added global EDGE™ features in every chapter. 6. Connect every chapter to a focus on managerial implications. Overview.
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