The startup way : how modern companies use entrepreneurial management to transform culture & drive long-term growth / Eric Ries.
Material type: TextOriginal language: English Publisher: United States : Currency, 2017Edition: First editionDescription: 390 páginas : ilustraciones, gráficas ; 22 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9781101903209Subject(s): Innovación empresarial -- Estrategia y técnica | Efectividad organizacional | Nuevas empresas | Creatividad en los negocios -- Innovaciones tecnológicas | Éxito en los negocios | EmprendimientoDDC classification: 658.4063Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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658.4063 / R263c Creativity in business / | 658.4063 / R436e 2016 Estrategia cero : Colpatria innovó para cambiar las costumbres financieras / | 658.4063 / R539c La creatividad y la administración del cambio / | 658.4063 / R559 2017 The startup way : how modern companies use entrepreneurial management to transform culture & drive long-term growth / | 658.4063 / R559l The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses / | 658.4063 / R559l 2011 The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses / | 658.4063 / R769i 2017 Impacto emprendedor : la fuerza que mueve al mundo / |
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Chapter 1. Respect the past, invent the future: creating the modern company ; Chapter 2. Entrepreneurship: the missing function ; Chapter 3. A startup state of mind ; Chapter 4. Lessons from the lean startup ; Chapter 5. A management system for innovation at scale ; Chapter 6. Phase one: critical mass ; Chapter 7. Phase two: scaling up ; Chapter 8. Phase three: deep systems ; Chapter 9. Innovation accounting ; Chapter 10. A unified theory of entrepreneurship ; Chapter 11. Toward a pro-entrepreneurship public policy.
Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century. In The Lean Startup, Eric Ries laid out the practices of successful startups - building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio. editor.
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