Marketing strategy : a decision\focused approach / Orville C. Walker, Jr., John W. Mullins.
Material type: TextLanguage: English Publisher: New York : McGraw\Hill Irwin, 2014Edition: Eighth. EditionDescription: 367 páginas : IlustracionesContent type: texto Media type: computadora Carrier type: recurso en líneaISBN: 9780078028946Subject(s): Planeación de mercados | Estrategias de mercadeo | Mercadeo | Administración de mercadeo | Estrategias de mercadeoDDC classification: 658.8Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode | Item holds |
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Recurso electrónico |
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Recursos de información electrónicos y digitales | EBR658.8 / W177m1 2014 (Browse shelf(Opens below)) | Ej. 1 | Available | Disponible Kindle No 166, 167. | LE00148 |
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EBR658.8 / R559i 1994 The 22 Immutable Laws of Marketing : violate them at your own risk / | EBR658.8 / R559p 2001 Positioning : the battle for your mind / | EBR658.8 / V443w 2009 Web Copy That Sells : The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy / | EBR658.8 / W177m1 2014 Marketing strategy : a decision\focused approach / | EBR658.802 C454b Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / | EBR658.827 / A111m 1991 Managing Brand Equity : capitalizing on the value of a Brand Name / | EBR658.827 / D585n 2008 Nation branding : Concepts, Issues, Practice / |
Disponible Kindle.
Incluye índice.
1. Introduction to Strategy ; 2. Opportunity Analysis ; 3. Formulating Marketing Strategies ; Section Four: Implementation and Control.
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
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