The other guy blinked : how Pepsi won the cola wars / Roger Enrico and Jesse Kornbluth.
Material type:
TextLanguage: English Publisher: Toronto : Bantam, 1986Description: viii, 280 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0553051776Subject(s): Coca-Cola Company | Coca-Cola Company. -- Estudio de casos | Pepsico, Inc | Pepsi -- Estudio de casos | Empresas -- Estados Unidos. -- Estudio de casos | Estrategias gerenciales -- Estudio de casos | Éxito administrativoDDC classification: 658.0072
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.0072 / E595o (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101005794 |
Total holds: 0
Includes index.
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