Value proposition design : how to create products and services customers want / Alexander Osterwalder ... [y otros].
Material type:
TextLanguage: English Series: : StrategyzerPublisher: Hoboken, NJ : John Wiley & Sons, 2014Description: xxv, 290 páginas : ilustraciones ; 19 x 25 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 1118968050; 1118968050; 9781118968055; 9781118968055Subject(s): Gestión de la producción -- Control de calidad | Negocios -- Planificación | Relaciones con los clientes | Planificación estratégica | Servicio al cliente -- Administración | Control de calidad | Administración de la producción | Administración de la producción -- Control de calidad | Adm_Administración y organizaciones | Adm_Administración y organizaciones_Espíritu emprendedor | Adm_Administración y organizaciones_Emprendimiento social | MDM_Ciclo III | MDM_Ciclo III_Gerencia estratégica de productosDDC classification: 658.4012 | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Biblioteca CESA
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General | 658.4012 / V215v 2014 (Browse shelf(Opens below)) | Ej.1 | Available | 7101021778 |
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Incluye índice.
Otros autores: Yves Pigneur, Gregory Bernarda, Alan Smith.
Canvas. Customer profile ; Value map ; Fit \\ Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations \\ Test. What to test ; Testing step\by\step ; Experiment library ; Bringing it all together \\ Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)\commerce.
The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzercom.
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