Unleashing the ideavirus : stop marketing at people! turn your ideas into epidemics by helping your customers do the marketing for you / by Seth Godin ; with a foreword by Malcolm Gladwell.
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TextLanguage: English Publisher: New York : Hyperion, 2001Edition: First editionDescription: 234 páginas : ilustraciones ; 19 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0786887176Subject(s): Planeación mercadeo | Mercadeo | Comunicación en mercadeo | Promoción de ventas | Mercadeo directoDDC classification: 658.8 Online resources: Contributor biographical information | Publisher description
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Libros
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Biblioteca CESA
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Includes index.
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