Scenario planning : the link between future and strategy / Mats Lindgren and Hans Bandhold.

By: Lindgren, Mats, 1959- [autor.]Contributor(s): Bandhold, HansMaterial type: TextTextLanguage: English Publisher: Basingstoke (England) : Palgrave Macmillan, 2009Edition: Revised and updated editionDescription: xii, 204 páginas : ilustraciones ; 25 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0230579191; 0230579191; 9780230579194; 9780230579194Subject(s): Negocios -- Planificación | Planificación estratégica | Toma de decisiones | Comunicación en administración | Comunicación en administraciónDDC classification: 658.4012
Contents:
Why is scenario planning needed? Some reasons from the field of strategy research \\ Scenario planning : an introductory overview \\ Scenario planning in practice \\ The principles of scenario thinking \\ The principles of strategic thinking.
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Includes bibliographical references (p. [192]\196) and index.

Why is scenario planning needed? Some reasons from the field of strategy research \\ Scenario planning : an introductory overview \\ Scenario planning in practice \\ The principles of scenario thinking \\ The principles of strategic thinking.

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