Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextLanguage: English Publisher: Boston, MA : McGraw-Hill/Irwin, 2009Edition: Edición 8Description: 838 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9780071284400Subject(s): Publicidad | Mercadeo | Comunicación en mercadeo | Promoción de ventasDDC classification: 659.122
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 659.122 / B427a (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101007725 | ||
|
Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 659.122 / B427a (Browse shelf(Opens below)) | Ej. 2 | 2 | Available | 7101015604 |
Total holds: 0
Incluye glosario.
Incluye referencias bibliográficas (p. 783-813)
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