Marketing plans : how to prepare them, how use them / Malcom McDonald, Hugh Wilson.
Material type: TextLanguage: English Publisher: [Washington D.C.] : John Wiley & Sons, 2011Edition: Seventh editionDescription: 573 páginas : ilustraciones, láminas fotografíasContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9780470669976Subject(s): Planeación de mercadeo | Plan de mercadeo | Mercadeo -- Administración | Comunicación en mercadeoDDC classification: 658.802 Online resources: Recurso digitalItem type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros |
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.802 / M459m (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101019447 | ||
Libros |
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.802 / M459m (Browse shelf(Opens below)) | Ej. 2 | 2 | Available | 7101019970 |
Total holds: 0
Browsing Biblioteca CESA shelves, Shelving location: Piso 1, Collection: General Close shelf browser (Hides shelf browser)
658.802 / M375m Marketing en la sociedad del conocimiento : claves para la empresa / | 658.802 / M385 2021 Empatía digital : inteligencia artificial aplicada al marketing para crear estrategias centradas en el cliente / | 658.802 / M459m Marketing plans : how to prepare them, how use them / | 658.802 / M459m Marketing plans : how to prepare them, how use them / | 658.802 / M459ma Marketing plans for services : a complete guide / | 658.802 / M459ma Marketing plans for services : a complete guide / | 658.802 / M478m Marketing plans that work : targeting growth and profitability / |
Incluye índice (p.557-573)
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