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Developing business strategies /

Aaker, David A.,

Developing business strategies / David A Aaker. - Sixth edition. - xiv, 338 páginas : ilustraciones ; 24 cm.

Includes bibliographical references and index.

ISBN: 0471064114 0471064114

Subjects--Topical Terms:
Planeación de mercadeo.
Mercadeo--Administración.
Mercadeo--Management.
Planificación estratégica.

Dewey Class. No.: 658.4012 / A111d

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