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Product management /

Lehmann, Donald R.

Product management / Donald R. Lehman, Russell S. Winer. - 3 edition. - 502 páginas : ilustraciones. - The McGraw-Hill/Irwin series in marketing .

ISBN: 0071122265

Subjects--Topical Terms:
Estrategias de mercadeo.
Administración de productos.
Productos nuevos.

Dewey Class. No.: 658.575 / L528p

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