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Global marketing strategy /

Douglas, Susan P. - Craig, C. Samuel,

Global marketing strategy / Susan P. Douglas, C. Samuel Craig. - 554 páginas : ilustraciones. - McGraw-Hill en Marketing .

ISBN: 0070134472

Subjects--Topical Terms:
Segmentación de mercado
Sistemas de información en mercadeo
Planeación de mercadeo.
Estrategias de mercadeo.
Canales de comercialización.
Mercadeo internacional--Administracion.

Dewey Class. No.: 658.8 / D736g

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