Managing to keep the customer : how to achieve and maintain superior customer service throughout the organization.
Desatnick, Robert L.
Managing to keep the customer : how to achieve and maintain superior customer service throughout the organization. - Revised edition / Robert L. Desatnick, Denis H Detzel. - xxi, 289 páginas : ilustraciones ; 24 cm. - The Jossey\Bass management series .
Includes bibliographical references (p. 277\281) and index.
1555424155
Administración del servicio
Consumidores.
Mercadeo.
Relaciones con los clientes.
Servicio al cliente.
Mercadeo de servicios.
658.812 / D441m
Managing to keep the customer : how to achieve and maintain superior customer service throughout the organization. - Revised edition / Robert L. Desatnick, Denis H Detzel. - xxi, 289 páginas : ilustraciones ; 24 cm. - The Jossey\Bass management series .
Includes bibliographical references (p. 277\281) and index.
1555424155
Administración del servicio
Consumidores.
Mercadeo.
Relaciones con los clientes.
Servicio al cliente.
Mercadeo de servicios.
658.812 / D441m
