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The 1\day marketing plan : organizing and completing the plan that works /

Hiebing, Román G.

The 1\day marketing plan : organizing and completing the plan that works / Roman G. Hiebing, Jr., Scott W Cooper. - xvi, 240 páginas : ilustraciones ; 29 cm.

Includes index.

ISBN: 0844233587

Subjects--Topical Terms:
Strategic planning
Planeación de mercadeo.
Estrategias de mercadeo.
Mercadeo--Management.
Mercadeo.
Administración de mercadeo.
Planificación del mercadeo.

Dewey Class. No.: 658.8 / H633d

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