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Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing /

McDonald, Malcolm,

Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing / Malcolm McDonald & John W Leppard. - 168 páginas : ilustraciones ; 24 cm.

Includes index.

ISBN: 0844234559 0844234559

Subjects--Topical Terms:
Planeación de mercadeo.
Publicidad.
Mercadeo.
Segmentación del mercado.
Planificación estratégica.
Vendedores y arte de vender--Dirección y administración.

Dewey Class. No.: 658.8 / M113m

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