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Mercadotecnia /

Fischer de la Vega, Laura

Mercadotecnia / Laura Fischer de la Vega. - 2a edition. - x, 439 páginas : ilustraciones ; 23 cm.

Incluye bibliografía e índice.

ISBN: 9684222181

Subjects--Topical Terms:
Planeación de mercadeo.
Mercadeo.
Promoción de ventas.

Dewey Class. No.: 658.8 / F529m

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