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Fundamentos de mercadotecnia /

Stanton William J.,

Fundamentos de mercadotecnia / William J. Stanton, Charles Futrell ; traductor Elena Rosas Sánchez. - 4 edition. - 732 páginas : ilustraciones.

ISBN: 0070609438

Subjects--Topical Terms:
Planeación de mercadeo.
Estrategias de mercadeo.
Mercadeo.

Dewey Class. No.: 658.8 / S792f

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