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Servuccion : el marketing de servicios /

Eiglier, Pierre

Servuccion : el marketing de servicios / Pierre Eiglier ; translator Alejandro Molla Descals. - xix, 220 páginas : ilustraciones. - Serie McGraw\Hill de management .

ISBN: 8476153279

Subjects--Topical Terms:
Servucción
Mercadeo.
Servicio al cliente.

Dewey Class. No.: 658.82 / E34s

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