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The handbook of marketing research : uses, misuses, and future advances /

The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover and Marco Vriens. - xi, 705 páginas : ilustraciones ; 26 cm.

Incluye referencias bibliográficas e índices.

ISBN: 141290997X 9781412909976

Subjects--Topical Terms:
Investigación de mercados--Manuales
Investigación de mercados--Análisis
Investigación de mercados--Guía
Análisis de mercadeo--Modelos.

Dewey Class. No.: 658.8 / H236h 2006

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