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Managing services : marketing operations and human resources /

Lovelock, Christopher H.

Managing services : marketing operations and human resources / Christopher H. Lovelock. - 414 páginas : ilustraciones.

ISBN: 0135513839

Subjects--Topical Terms:
Planeación de mercadeo.
Cambio organizacional.
Mercadeo de servicios.

Dewey Class. No.: 658.8 / L898m

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