Consumer behaviour in sport and events : marketing action /
Funk, Daniel C.
Consumer behaviour in sport and events : marketing action / Daniel C Funk. - xvii, 247 páginas : ilustraciones ; 23 cm. - Sports marketing series .
Incluye referencias bibliográficas e índice.
Introduction to sport and event consumer behaviour \\ Sport and event consumer motivation \\ Consumer decision\making in sport and events \\ Marketing action for sport and events \\ Consumer awareness of sport and events \\ Consumer attraction to sport and events \\ Consumer attachment to sport and events \\ Consumer allegiance to sport and events \\ Constraints to sport and event consumption \\ Administrative services \\ Facilities and support services \\ Special events and services.
9780750686662
Consumidores--Aspectos sicológicos.
Deportes--Mercadeo.
Mercadeo.
Comportamiento del consumidor.
Comportamiento del consumidor--Deportes.
Servicio al cliente.
Investigación de mercadeo--Deportes.
658.834 / F982c
Consumer behaviour in sport and events : marketing action / Daniel C Funk. - xvii, 247 páginas : ilustraciones ; 23 cm. - Sports marketing series .
Incluye referencias bibliográficas e índice.
Introduction to sport and event consumer behaviour \\ Sport and event consumer motivation \\ Consumer decision\making in sport and events \\ Marketing action for sport and events \\ Consumer awareness of sport and events \\ Consumer attraction to sport and events \\ Consumer attachment to sport and events \\ Consumer allegiance to sport and events \\ Constraints to sport and event consumption \\ Administrative services \\ Facilities and support services \\ Special events and services.
9780750686662
Consumidores--Aspectos sicológicos.
Deportes--Mercadeo.
Mercadeo.
Comportamiento del consumidor.
Comportamiento del consumidor--Deportes.
Servicio al cliente.
Investigación de mercadeo--Deportes.
658.834 / F982c
