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Managerial economics and business strategy /

Bay, Michael R., 1958-

Managerial economics and business strategy / Michael R Baye. - Seventh edition. - xxxii, 621 páginas : ilustraciones ; 24 cm. - The McGraw\Hill series economics . - McGraw\Hill series in economics. .

Includes bibliographical references and indexes.

ISBN: 0071267441 0073375969 0073375969 9780071267441 9780073375960 9780073375960

Subjects--Topical Terms:
Visión empresarial
Planificación estratégica.
Cultura corporativa.
Planificación empresarial.
Economía gerencial.

Dewey Class. No.: 658.4012 / B357m

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