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Marketing research /

Aaker, David A.,

Marketing research / David A. Aaker ... [y otros]. - Undécima edición. - xvii, 741 páginas : ilustraciones ; 27 cm.

Includes bibliographical references and index.

ISBN: 9781118156636 9781118156636

Subjects--Topical Terms:
Diseños de investigación de mercados
Encuestas e investigación
Mercadeo.
Investigación de mercadeo.

Dewey Class. No.: 658.83 / A111m

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